Sales

How to sell AI Transformation Audits without Feeling Salesy.

3 posts in this category

Why Your Cold Outreach Isn't Working (And What Successful AI Consultants Do Instead)

Every AI consultant has a version of this story. Here's what the ones closing deals consistently figured out—and why shifting from cold pitching to audit-led sales changes everything.

Ed Krystosik
6 min read

The Discovery Problem: Why Most AI Projects Fail Before They Start

And the $25,000 mistake that taught me to never skip this step again.

Ed Krystosik
beginner

How to Approach Cold Leads for a Paid AI Audit

Selling a paid AI audit to a cold lead feels impossible at first. They don’t know you. They don’t trust you. And they’re skeptical of yet another “AI expert” in their inbox.

Ed Krystosik