Diagnostic-to-Pipeline Builder
A great findings deck that ends in "here are your problems" leaves money on the table. Turn each finding into a next project, a number, and an owner, so your diagnostic becomes the proposal.
Your findings
For every problem you surfaced, name the next project that fixes it, who owns it on the client side, and what it's worth. A finding without all three is where pipeline leaks.
Finding 1
Finding 2
Finding 3
The diagnostic is the pipeline
Most discovery engagements treat the audit as the deliverable, so the findings get filed and the relationship stalls. The fix is structural: build each finding so it points at a next project with a number and an owner. Then the readout isn't a report, it's a proposal the client helped write. One law-firm diagnostic run this way became a $22K project and $100K+ in pipeline. This is the same bridge the Audity engine builds into every engagement.